Ask around the music industry and it is the quality of Freshman Guitars that has helped the company make the sort of dramatic growth usually reserved for those introducing revolutionary products. But acoustic guitars? If ever a product was in over supply, surely it is the acoustic guitar? So, to the already intriguing, 'how did they do that?' mystery of Freshman guitars success, you need to add the even more mysterious question of how they did it with such a traditional and also ubiquitous product.
Freshman Guitars were launched in 2002 and the reason why they have been so successful in such a short space of time is by listened to what customers said that they wanted.Focusing on quality, freshman felts that by bringing something to the mid-range (sub £1000) of the acoustic guitar market, that was of a really high standard, they could really establish itself as a significant brand.
Looking around at what was already on the market, and listening to what dealers were asking for gave them the inspiration, but bringing another acoustic guitar range to the market wouldn't have simply worked on it's own. '
They went about it by looking at world leaders and quality brands and seeing how they do it, how they source their craftsmen, materials and so on and then doing the same.
using only graded woods in, factory set-ups, every single guitar is serial numbered for identification, and when the guitars arrive in the UK, they are inspected and set up again, so that they are in excellent condition tonally and from a playability point of view
Type:
Dreadnaught Acoustic
Description:
The all new and First all solid series of the freshman guitar range. Truly well balanced tonal qualities for under three hundred pounds.
Mahogany Neck With Bound Rosewood Fingerboard
Solid Spruce Top With Mahogany Back And Sides
Gold Tuners With Pearl Buttons
Schertler Preamp